How to Boost Ad Revenue: Speed is Your Secret Weapon

November 14th, 2009
The guys at BuySellAds have put up a post relating page load speed to how much money you can make through advertising. Basically, the faster your page, the more likely you are to get more page views out of each person. Interesting idea.

How to Boost Ad Revenue: Speed is Your Secret Weapon « Online Advertising Blog –

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How to get started with direct sales advertising

November 11th, 2009
Dosh-dosh has an excellent resource on how to get started with direct sales advertising. It is in 5 parts:
Direct Advertising Sales for Beginners: How to Develop an Alternative Revenue Source
10 Direct Advertising Options to Monetize Your Website or Blog
How to Set Your Own Advertising Rates for Direct Ad Sales: An Extensive Guide
Marketing Your Ad Space: How to Create Your Own Direct Advertising Sales Package
How to Find Advertisers for Your Website and Increase Direct Advertising Sales
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New version

November 4th, 2009

There is only one major change in this version. When an advertiser uploads an image for their ad, if it is not exactly the size of the ad slot, then it is automatically cropped and resized to be exactly the correct size. The advertiser is warned that this occurred and told to check the image to ensure that it is satisfactory. Because of this the "exact size" option in the advertising section was removed as unnecessary.

Small changes to the navigation appearance as well.

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A new release

October 27th, 2009

A new release is live. This one has mostly pretty minor changes, and some bugfixes.

There are some changes to the navigation structure, and the names of things.  I hope you aren't getting confused... I think I am a lot more happy with where things are now, and how they work. Please tell me if you are not.

  1. Prices in your advertising section setup are now mandatory
  2. Igloo should work a lot better in IE7 now
  3. You can now configure a link that will show in the screen to create an ad. Go to your Site Profile to set ...
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Release Number 12

October 20th, 2009

This is a big release, it has lots of changes and so we have done lots of testing. Please, please, please if you have any problems get in touch and I will try and fix the problem for you straight away, and fix the problem for everyone else as soon as possible.

Following on from our release of Automated Payments last time, we now have the ability for you to manage your account with Igloo. This means that we will be able to manage Igloo subscribers more easily, without spending all of our time on invoicing! As part of this ...

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Paypal automated payments are working again

October 15th, 2009

Edit: Payments are again working. Thankyou for your patience.

Paypal automated payments are currently not being accepted by Paypal

We are working with Paypal to figure out why not and we will keep this post updated with details.

The error page that is shown to the user recommends that the user request a manual invoice from the website owner. They can do this via pressing the "Invoice me!" button. This button is normally there for users who do not have a Paypal account and do not want to create one.

Once the user has clicked this button, you will receive ...

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Release number 11

September 29th, 2009

Well, we are up to release number 11 now. That has just flown by hasn't it?

This time around the major thing that we have put live (which we are very happy about) is Automated Payments. Automated Payments allows the advertiser to pay you through Paypal directly without you having to send a manual invoice. It is all automated. Have a look at the Product Tour if you can't picture what I mean.

To set this up, you need to open the Administration Interface, edit your website, and tick the box that says "Allow advertisers to pay with ...

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New release

September 22nd, 2009

Igloo now has the capability for you to create Coupons. Coupons allow you to give discounts to particular people, rather than to everyone all at once. It is a powerful way to target particular people to advertise. You can create as many coupons as you like, and each coupon has it's own expiry date. Some ideas for how you could use coupons:

  • Create a coupon for giving to your friends, or people that have done you favours in the past.
  • Create a coupon for giving to advertisers, whose ad is just about to finish that expires soon. This will ...
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Scheduled maintenance

September 21st, 2009
Igloo will be unavailable for one hour from midnight (UTC) 22nd September until 1am 23rd september
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New release

September 10th, 2009
There are a couple of major new features and lots of small changes:
  • You can now choose to sell your ads per impression rather than per day (eg you could create a Banner ad section that only showed one ad at a time)
  • You can choose to have your advertisers be automatically reminded when their ads are about to finish (edit your ad sections to set the options)
  • Notifications should be working now (please tell me if they aren't)

Things that we are working on now:

  • A blog for announcements like these (hey, here it is!)
  • Automated payments (so ...
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